ASORT COMPANY-India's First Co-Commerce Platform
ASORT COMPANY
India's First Co-Commerce Platform
Complete SEO-Optimized Guide: Business Model, In-House Brands, Sell & Earn Programs & Opportunities
Founded 2011 | 10 Lakh+ Partners | 20+ States | 6 In-House Brands |
1. What is Asort Company? – Complete Overview
Asort is India's first Co-Commerce company, founded in 2011 by Roshan Singh Bisht and Natasha Singh in Mohali, Punjab. Officially registered as Dynamic Beneficial Accord Marketing Private Limited (CIN: U51909PB2011PTC035491), Asort pioneered a groundbreaking business model that seamlessly blends e-commerce, direct selling, and community-driven entrepreneurship.
Unlike traditional e-commerce platforms where only the company profits, Asort's Co-Commerce model empowers every member to earn, grow, and build their own sustainable business — with zero to minimal investment. Today, Asort has impacted over 10 lakh partners across 20+ Indian states through its in-house portfolio of fashion, beauty, fitness, and lifestyle brands.
Key Facts at a Glance
Fact | Details |
Full Legal Name | Dynamic Beneficial Accord Marketing Pvt. Ltd. |
Founded | 2011 |
Founders | Roshan Singh Bisht & Natasha Singh |
Headquarters | Mohali, Punjab, India |
Business Model | Co-Commerce (Sell & Earn + Asort Gold) |
Partners | 10 Lakh+ across India |
Geographic Reach | 20+ Indian States |
In-House Brands | Ifazone, Mr. Huffman, Amiiga, Solasta, Kuefit & Home Essentials |
CIN Number | U51909PB2011PTC035491 |
Industry | Direct Selling | E-Commerce | Co-Commerce | Social Commerce |
2. What is Co-Commerce? – Asort's Revolutionary Business Model
Co-Commerce is the core philosophy that sets Asort apart. It is a next-generation business model that combines the power of commerce with the strength of community. In simple terms, it enables individuals to earn income not just by purchasing products, but by sharing them within their personal and social networks — creating a win-win ecosystem for everyone involved.
How Co-Commerce Works – Step by Step
1. Join Asort as a Partner — Zero or minimal investment required to get started.
2. Access the Product Catalog — Browse exclusive in-house brands across fashion, beauty, fitness, and home essentials.
3. Share & Promote — Recommend products to your friends, family, and social media followers.
4. Earn Asort Points (APs) — Every sale through your reference earns you points. 2 Asort Points (AP) = ₹1 — redeemable as real earnings.
5. Grow Your Rank — As your sales and network grow, unlock higher discounts and income potential.
6. Build a Team & Earn Group Profit — Develop partners beneath you and earn from their sales volume too.
Co-Commerce vs Traditional E-Commerce vs Direct Selling
Aspect | Traditional E-Commerce | Co-Commerce (Asort) |
Focus | Transactions only | People, community & shared growth |
Products | Open marketplace, varying quality | In-house curated premium brands |
Who Earns? | Platform/Seller only | Every partner earns through sales & referrals |
Investment | High capital for inventory | Zero to minimal investment |
Support & Training | Minimal or none | Full training, mentorship & community support |
Community | Absent | Central to the model (ABC ecosystem) |
Goal | Company profit maximization | Shared prosperity & individual empowerment |
3. Asort Sell & Earn Program – How to Earn Real Money
The Sell & Earn program forms the backbone of Asort's income ecosystem. It allows anyone — students, homemakers, working professionals, or entrepreneurs — to generate real income through product sales, referrals, and team building, all while enjoying quality products at partner discounts.
The Asort Points (AP) System
Key Rule: 2 Asort Points (AP) = ₹1 Indian Rupee — fully redeemable as actual earnings.
You earn APs through three primary activities:
• Personal Purchases: Earn points on every order you place from the Asort catalog.
• Community Sales: Earn from orders placed by partners in your network (downline).
• Successful Referrals: Earn when people you refer make purchases or join as active partners.
Asort Rank System – Membership Tiers & Benefits
As you grow your business, you unlock higher ranks with better discounts and earning potential:
Rank | Requirement | Key Benefits |
Patron | Entry-level membership | 8% discount on all purchases + basic earning rights |
Promoter | ₹8,000 lifetime purchases | 26% discount on purchases + improved earning rate |
Maven | ₹40,000 purchases OR 5 Promoters developed | 40% discount + stronger team income potential |
Influencer | Higher milestone + team size targets | Enhanced earnings + Group Profit from downline |
ACE | 4 Influencers developed in team | 57% discount + significant Group Profit share |
ABO | 4 ACEs developed in team | 60% discount + premium leadership perks & bonuses |
Additional Income Streams
• Group Profit: Earn a percentage from the sales volume generated by your entire team/downline.
• Growth Fund: Special rewards pool for training, learning, and development achievements.
• Leadership Bonuses: Performance-based bonuses unlocked at higher ranks (ACE & above).
• Digital A-Preneur Rewards: Income from content creation (detailed in next section).
• Asort Gold Gems: New reward currency (1 Gem = ₹1) under the upgraded Asort Gold model.
4. Digital A-Preneur Program – Earn by Creating Content
Asort recognized the power of social media early. The Digital A-Preneur Program is specially designed for content creators — Instagram influencers, YouTube creators, bloggers, and Reels makers — to monetize their audience by creating authentic content around Asort products.
Digital A-Preneur Levels & Monthly Earnings
Level | Follower Count Required | Monthly Earnings Potential |
Asort Beginner | 650 – 1,000 followers | Program access + product samples for content |
Asort Skilled | 1,000 – 5,000 followers | Rewards + product commissions on sales |
Asort Star | 5,000 – 20,000 followers | ₹3,000 per month + performance bonuses |
Asort Master | 20,000 – 45,000 followers | ₹5,000 per month + higher commissions |
Asort Expert | 45,000+ followers | ₹7,000 per month + premium perks |
Content Requirements & Referral Bonuses
Content creators must produce a set number of pieces (posts, Reels, Stories, videos) per cycle depending on their level. Higher levels require more consistent, high-quality output.
• Referral Bonus: ₹500 for every 5 new creators successfully referred to the program.
• Super Referrer Bonus: ₹2,500 for 20+ successful creator referrals.
This program is ideal for anyone with an engaged social following who wants to earn passive income while promoting quality products they believe in.
5. Asort Gold – The Upgraded Incentive Model
Launched in 2023-24, Asort Gold represents a revolutionary upgrade to the traditional Sell & Earn model. It was specifically designed to address common challenges in the direct selling industry by offering faster advancement, enhanced early-stage incentives, and a simplified earning structure.
Key Features of Asort Gold
• New Reward Currency: Uses Asort Gems (1 Gem = ₹1) for faster and more transparent reward tracking.
• Faster Rank Progression: Clearer milestone targets allow new partners to advance ranks more quickly.
• Higher Early Rewards: Beginners receive stronger incentives in the initial stages to build momentum.
• Streamlined Onboarding: Simplified sign-up process so new partners can start earning faster.
• Parallel to Traditional Model: Partners can choose between the classic Sell & Earn plan or switch to the Asort Gold structure.
Asort Gold is particularly beneficial for new joiners who want quicker returns and a more modern, gamified approach to building their business.
6. Asort In-House Brands – Complete Product Portfolio
Asort does not sell third-party products. Every item in the catalog comes from an in-house brand developed, designed, and quality-controlled by the company. This ensures consistent quality, competitive pricing, and strong brand identity that partners can promote with confidence.
Ifazone – Fashion for Youth
• Category: Men's and Women's casual fashion
• Focus: Everyday basics — denim, t-shirts, casual wear, bottoms, and trendy outfits.
• USP: Quality fabrics and on-trend designs at accessible prices for the youth segment.
• Target: Students and young professionals aged 18–30.
Mr. Huffman – Premium Menswear
• Category: Premium men's clothing and accessories
• Focus: Oxford shirts, blazers, ties, formal wear, and men's sunglasses.
• USP: High-end fashion aesthetics at competitive, accessible pricing.
• Target: Professionals, executives, and fashion-forward men.
Amiiga – Beauty & Personal Care for Women
• Category: Beauty, cosmetics, and personal care
• Focus: Innovative multi-functional products like 2-in-1 lipstick/cheek tint with SPF-15 & tea tree oil, kajal, and perfume collections (Dejavu & BLOOM).
• USP: Products that nourish skin while delivering beauty — combining care with glamour.
• Target: Women aged 18–40 seeking effective, multi-benefit beauty solutions.
Solasta – Accessories & Footwear
• Category: Footwear, belts, wallets, and everyday accessories
• Focus: Casual and reversible formal belts, wallets, socks, and stylish footwear.
• USP: Perfect blend of style, functionality, and durability for daily use.
• Target: Style-conscious men and women of all ages.
Kuefit – Fitness & Active Lifestyle
• Category: Activewear, fitness accessories, and nutritional support
• Focus: Women's joggers with reflective detailing, mesh sports shoes, gym wear, and fitness accessories.
• USP: Breathable, skin-friendly performance fabrics designed for comfort during workouts.
• Target: Fitness enthusiasts, gym-goers, and active youth.
Home & Daily Needs Category
• Category: Home essentials and lifestyle products
• Focus: Bath essentials, home decor, pooja items, air fresheners, and daily utility products.
• USP: Expands Asort's ecosystem beyond apparel to cover complete everyday lifestyle needs.
• Target: Families and individuals looking for quality home products at partner prices.
7. Asort Founders & Leadership Team
The vision behind Asort's Co-Commerce revolution comes from passionate leaders who believe business should empower individuals, not just generate profits for a few.
Roshan Singh Bisht – Co-Founder & CEO
• First-generation entrepreneur with a powerful vision for youth empowerment.
• Architect of the Co-Commerce model that has impacted over a million lives.
• Regularly addresses thousands of Asort partners at ABC events and Leadership Conclaves.
• Mission: Make entrepreneurship accessible to every Indian youth.
Natasha Singh – Co-Founder
Co-founder who helped build Asort from its early days in Mohali. Focused on the community-first and people-centric philosophy that remains the soul of the company.
Ambrish Ranjan – Key Director
Strategist and operations leader responsible for scaling the business model, strengthening branding, and driving market expansion. Brings structure, discipline, and execution excellence to Asort's growth journey.
8. Asort Business Community (ABC) – The Heart of Co-Commerce
The Asort Business Community (ABC) is not just a network — it is the living, breathing soul of Asort. It is a structured, supportive ecosystem where partners come together to learn, earn, celebrate achievements, and grow together.
What ABC Offers Every Partner
• Expert-Led Training: Workshops on digital marketing, communication skills, leadership development, and business management.
• Personal Mentorship: New partners are paired with experienced leaders for one-on-one guidance and support.
• Badge Ceremonies & Recognition: Public celebration of rank upgrades and milestones — building pride and motivation.
• Leadership Conclave: Premium events exclusively for top-performing partners.
• Cash Craze Campaigns: Motivational drives encouraging small order placements, especially helpful for beginners.
• Incentive Trips & Rewards: Exciting international trips (e.g., Open Roads Thailand) and other rewards for high achievers.
One A-Preneur beautifully summarized it: "Asort feels like home — it's where I found my confidence and my tribe." This sense of belonging is what makes the ABC ecosystem so powerful.
9. How to Join Asort – Step-by-Step Guide (2026)
Joining Asort is intentionally designed to be simple, transparent, and low-barrier. The company keeps the entry process accessible so that students, homemakers, and first-time entrepreneurs can start without fear or heavy financial commitment.
Steps to Become an Asort Partner
1. Visit the Official Website: Go to asort.com
2. Register as a New Partner: Choose between the standard Sell & Earn plan or the Asort Gold model.
3. Complete Your Profile & KYC: Basic identity verification to activate your account.
4. Explore the Product Catalog: Browse all in-house brands and discover products you love.
5. Place Your First Order: This qualifies you as an active Patron and unlocks earning potential.
6. Start Sharing & Earning: Promote products in your network and begin accumulating Asort Points.
7. Attend ABC Training Sessions: Accelerate your growth with expert guidance and community support.
8. Build Your Team: Refer new partners to unlock Group Profit and higher ranks.
Who Can Join Asort?
• Students looking for flexible side income
• Homemakers seeking financial independence from home
• Working Professionals wanting additional income streams
• Social Media Creators ready to monetize their audience
• Aspiring Entrepreneurs who want to build a team-based business with minimal risk
• Anyone from Tier 2, Tier 3, or smaller cities seeking genuine business opportunities
10. Asort's Real Impact – Numbers & Success Stories
Asort's success is measured not just in revenue, but in transformed lives, new businesses created, and communities empowered across India.
10 Lakh+ | 20+ | 7 Lakh+ | 13+ Years |
Partner Lives Impacted | Indian States | Units Sold During COVID | of Operation |
Real Success Stories
Priya from Bhopal joined Asort with zero business experience during the pandemic. After training, she began selling Amiiga cosmetics and now leads a team of 20+ partners.
Arjun, a college dropout from Jaipur, found financial stability and purpose through Asort's platform. He now earns consistently through his growing partner network.
A homemaker from Bihar who started as a customer is now a confident speaker on ABC stages, having built a sizeable team and meaningful income.
A college student from a small town who loved wearing Ifazone clothes became an Asort team leader, now training others in leadership and communication skills.
Why Asort Thrives in Tier 2 & Tier 3 Cities
• Zero capital requirement removes the biggest barrier for small-town entrepreneurs.
• Smartphone-based selling allows youth to run full businesses from anywhere.
• Products resonate with the aspirations of India's growing middle-class youth.
• Strong local ABC communities create networks of mutual support and encouragement.
• Events held in smaller cities — not just metros — creating local heroes and role models.
11. Frequently Asked Questions About Asort
Q1: Is Asort a legitimate company?
Yes. Asort is a DIPP-recognized direct selling company, registered as Dynamic Beneficial Accord Marketing Pvt. Ltd. with CIN U51909PB2011PTC035491. It has been operating successfully since 2011 and has positively impacted over 10 lakh lives across India.
Q2: Is Asort an MLM company?
Asort is not a traditional Multi-Level Marketing (MLM) company. While it includes a partner referral system, income is primarily driven by actual product sales rather than recruitment alone. All products are in-house brands with genuine retail value and quality.
Q3: How much can I realistically earn from Asort?
Earnings vary based on your activity, rank, and effort. Beginners (Patron) start with 8% discounts and APs on purchases. At ACE level, members enjoy 57% discounts plus Group Profits from their team. Active Digital A-Preneurs can earn ₹3,000–₹7,000 per month based on follower count and content output. Consistent effort leads to higher income.
Q4: What is the investment required to join Asort?
Asort is designed as a zero-to-minimal investment business. You typically need to make a first purchase to become an active Patron. There is no large upfront fee, mandatory stock purchase, or hidden costs.
Q5: What products does Asort sell?
Asort sells exclusively in-house developed brands: Ifazone (fashion), Mr. Huffman (premium menswear), Amiiga (beauty & personal care), Solasta (accessories & footwear), Kuefit (fitness & activewear), and a growing Home & Daily Needs category. All products are quality-controlled by Asort.
Q6: What is Asort Gold and how is it different?
Asort Gold is the newer incentive model launched alongside the traditional plan. It uses Asort Gems (1 Gem = ₹1) as reward currency and offers faster rank progression, higher early-stage earnings, and a more streamlined onboarding experience compared to the classic Sell & Earn model.
Q7: What is the Digital A-Preneur Program?
It rewards social media content creators (Instagram, YouTube, etc.) for creating and sharing authentic content about Asort products. Earnings range from ₹3,000 to ₹7,000 per month depending on follower count (5K to 45K+), plus referral bonuses for bringing new creators into the program.
Q8: Where is Asort headquartered and where does it operate?
Asort is headquartered in Mohali, Punjab, India. It operates across 20+ Indian states with its official website at asort.com.
Q9: Who are Asort's main competitors?
In the broader market, Asort competes with platforms like Flipkart, Myntra, and Amazon. However, its unique Co-Commerce model, community support (ABC), in-house brands, and partner earning opportunities differentiate it significantly from pure e-commerce players.
Q10: What does ABC stand for in Asort?
ABC stands for Asort Business Community — the partner network and support ecosystem that provides training, mentorship, recognition events, leadership development, and a strong sense of belonging to all members.
12. Asort's Vision for the Future
Asort envisions taking the Co-Commerce model beyond India to become a global movement of collaborative entrepreneurship. The leadership firmly believes that this model is universally applicable — wherever there are people seeking empowerment, community, and sustainable income opportunities, Co-Commerce can thrive.
Future Roadmap Highlights
• International expansion of the Co-Commerce model to global markets.
• Advanced technology integration to make the platform more accessible, intelligent, and user-friendly.
• New brand launches across additional lifestyle and wellness categories.
• Deeper penetration into Tier 4 cities and rural India.
• Expanded Digital A-Preneur opportunities as social commerce continues to grow.
• Scaled training infrastructure to support hundreds of thousands of new partners.
The Big Picture: Asort's ultimate vision is to prove that the future of business is not cut-throat competition — it is collaboration. Co-Commerce is not just a business model; it is a movement toward shared prosperity and empowered communities.
About Asort Website: asort.com | Headquarters: Mohali, Punjab, India Registered: Dynamic Beneficial Accord Marketing Pvt. Ltd. CIN: U51909PB2011PTC035491 India's First Co-Commerce Platform — Empowering 10 Lakh+ Entrepreneurs Since 2011 |
This guide is based on official information from Asort. For the latest updates, offers, and to join, please visit asort.com
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